The best toy store Hamleys is ready for further expansion

Flawless and safe operation of extensive IT infrastructure and applications

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Quick Dynamics AX implementation for retail company Inexad, the operator of the best toy store network in the world, Hamleys, enables expansion to other markets. An enormous increase of the amount of customers is estimated, easily manageable with the ERP (enterprise resource planning) from Blue Dynamic. Such a complex system and the speed of its implementation is an example of uniquely performed implementation processes.

On August 4 2016 in Prague

Successful and flawless operation since the first moments of its launch show that project goals have been met.

New contract worth several million crowns annually covers all processes relating to the operation, management, maintenance and development of infrastructure, operating systems, databases and critical applications. It’s about promotion and maintenance more of than 500 servers, 1,200 stations and dozens of applications in 80 branches of foreign client.

„The biggest challenge of the project was the short time required for the implementation and need for the system to be able to handle huge volumes of sales transactions caused by massive Hamley PR campaign from the beginning,“ said Karel Pecl, Managing Director of Blue Dynamic, adding:„Successful and flawless operation since the first moments of its launch show that project goals have been met.“



Complex system


Quick duration of the project


Fast feedback


Expansion of cooperation


Given the big expected interest of customers and further planned expansion, Inexad needed a robust complex system with sufficient performance and quick response.

The correct solution for Inexad company was implementation of Microsoft Dynamics AX for Retail.

Concurrently – given the ambitious business plan – it was necessary to implement the system in extremely short amount of time. ERP Microsoft Dynamics AX for Retail appeared as a correct solution. Thanks to a suite of prepared functions contained in Dynamics AX and thanks to the implementation team it was possible to handle such a difficult task in a short amount of time.

Inexad has also other unique brands in its portfolio such as Barker or T M Lewin. Given the robustness of implemented Dynamics AX, further expansion of the system and cooperation between Inexad and Blue Dynamics is expected.

Currently Inexad signed an agreement with Blue Dynamic for support and 24×7 monitoring. Monitoring 24 x 7 is a package of services with proactive infrastructure monitoring thanks to special tools and three levels of support (from service desk through technical support to architect’s services).

About Blue Dynamic, s.r.o.

Blue Dynamic company has been offering complex solutions and services in IT sector to companies from 14 European countries. Team of 40 specialists is focused on implementation and support of Microsoft Dynamics AX business system in field such as retail, wholesale and logistics, then on administration of critical apps and systems along with constant monitoring of processes and systems. Clients include for instance BCC, MS Mode, Datart or European retail network Darty.

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